Single-handed convenience reduces eye disease.
The first contact lens case designed to make proper hygiene effortless — without changing your routine.
Connect with the Inventor
150M+
Global Contact Lens Case Consumers
5%
Of all eye disease attributed to contact lens use
$20B+
Global contact lens market size
The Problem
Existing cases are the Hub of Contamination.
Consumers skip inconvenient hygiene guidelines
Only 4% of contact lens wearers practice recommended hygiene. Awareness campaigns have proven ineffective at changing behavior — because inconvenience always wins.
Each touch-point raises infection risk by 3.7×
Current cases require handling multiple surfaces after hand-washing, before a lens reaches the eye. Every extra touch is a contamination risk.
Dysfunctional design causes inadequate routines
Threaded lids, loose caps, “O” rings, and crevices make proper case care cumbersome. Impracticality causes inadequate routine behavior.
FTC · WHO · CDC · FDA urgently call for solutions.
“New strategies and approaches to effectively modify inherent patient non-compliance are urgently needed. It is unlikely further education will change patient behavior…” — Optometry and Vision Science Study
“99% of people who wear contact lenses are doing it wrong, putting eyes at risk of infection and inflammation.” — Center for Disease Control (CDC)
“Reliable lens case care is essential, as the container provides an inexhaustible reservoir for potentially pathogenic microorganisms.” — Contact Lens Summary
The Solution: Better by Design
Fewer Touch-points. One Hand. We design better tools instead of trying to change stubborn habits.
Single-Handed Rotational Swing
Patented single-lid layout opens and closes with one lateral pinch. No second hand needed — dual wells rotate horizontally out from underneath the protective shield top.
Fewer Touch-points
No threads. No rings. No loose tethered lids. No drip. No drop. Zero interior cap crevices. The Better Case cuts contamination touch-points by up to 50% compared to standard screw-caps.
No Behavior Change
Better improves hygiene outcomes without asking users to adjust their habits. Practical, ergonomic design makes the right routine the path of least resistance.
Soft Touch. Solid Base.
Ergonomic stability and a comfortable grip make the Better Case easy for all hands — including aging baby boomer users who need practical, reliable daily tools.
Premium Medical-Grade
Polypropylene body with TPU lid. FDA class II medical-grade compliant. Recycled-recyclable materials. Compact at 68×34×14mm, just 1.3 oz.
$17.5M+ Public Health Impact
A 1% SAM market penetration goal could save the U.S. economy $17.5 million annually in avoidable contact lens-related eye disease costs.
The Form Factor In Action
By relying on a planar horizontal hinge swing using vertical axis versus a threaded cap, the Better Lens Case maintains a highly compact profile while maximizing structural stability.
This structural approach ensures that liquid containment remains uncompromised during one-handed engagement, effectively rendering compliant behavior completely passive.
Planar Horizontal Swing Hinge Detail & Dual-Well Track
Single-Lid, Two-Well Vertical Axis Rotation Prototyping
Market Opportunity
A booming market with an unaddressed problem. Market leaders have overlooked the lens case — leaving a clear gap for Better.
41M
Americans wear contact lenses. Related eye disease costs the U.S. economy more than $175 million annually.
$2.57M
Projected annual revenue at just 1% penetration of the 41M U.S. Serviceable Available Market (SAM) at $3 wholesale.
$10.29M
Projected annual revenue at 1% of the 150M global Total Available Market (TAM). Combined 1% total: $12.86M.
- Market Leaders:Johnson & Johnson (33%), Ciba Vision/Alcon (27%), CooperVision (16%), Bausch & Lomb (15%)
- Priority Channel:20,000+ ophthalmologists in the U.S. and 200,000+ worldwide